Economic factors that influence consumer's choice between Western and traditional medicine in China

Li Li (2010). Economic factors that influence consumer's choice between Western and traditional medicine in China Master's Thesis, School of Economics, The University of Queensland.

       
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Author Li Li
Thesis Title Economic factors that influence consumer's choice between Western and traditional medicine in China
School, Centre or Institute School of Economics
Institution The University of Queensland
Publication date 2010
Thesis type Master's Thesis
Supervisor A/Prof Paul Riethmuller
Total pages 87
Language eng
Subjects 14 Economics
Formatted abstract

This project provides a critical and comprehensive literature review of the recent studies on economic factors that influence consumers' choices between traditional Chinese medicine and Western medicine in China. It indicates that income, education level, price of medical services, time price, physicians' behavior, health conditions, and media have great impact on consumers' choices. Patients who have lower income, low education level, chronic disease, would more likely to choose TCM than WM. Patients with accurate diseases and those whose opportunity cost of time is high prefer WM to TCM. 

Keyword Consumers' preferences
Consumer behavior - Economic aspects

 
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