The effects of primed causal uncertainty and causal importance on persuasion

Tobin, Stephanie J., Capuozzo, Kristen I. and Raymundo, Melissa M. (2012) The effects of primed causal uncertainty and causal importance on persuasion. Social Influence, 7 4: 269-284. doi:10.1080/15534510.2012.667572

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Author Tobin, Stephanie J.
Capuozzo, Kristen I.
Raymundo, Melissa M.
Title The effects of primed causal uncertainty and causal importance on persuasion
Journal name Social Influence   Check publisher's open access policy
ISSN 1553-4510
Publication date 2012
Sub-type Article (original research)
DOI 10.1080/15534510.2012.667572
Volume 7
Issue 4
Start page 269
End page 284
Total pages 16
Place of publication Hove, E. Sussex, United Kingdom
Publisher Psychology Press
Collection year 2013
Language eng
Abstract We examined the effects of temporarily accessible causal uncertainty and causal importance on persuasion. Participants completed a scrambled sentence priming task, read strong or weak, causal or noncausal arguments, and then reported their attitudes. We found that participants primed with high levels of causal uncertainty and importance thought carefully about the causal arguments. They were more persuaded by the strong compared to weak causal arguments, and this effect was partially mediated by the favorability of their message-relevant thoughts. Participants primed with high causal uncertainty and low causal importance were more persuaded by strong compared to weak noncausal arguments, but this effect was not mediated by thoughts. We discuss the implications of these findings for the causal uncertainty and persuasion literatures.
Keyword Persuasion
Causal uncertainty
Causal importance
Causal arguments
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online: 12 Mar 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Psychology Publications
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Created: Wed, 13 Jun 2012, 10:48:49 EST by Dr Stephanie Tobin on behalf of School of Psychology