The effect of temporal context in promoting the use of READY among young adults

Pui Sin Lily Choi (2011). The effect of temporal context in promoting the use of READY among young adults Honours Thesis, School of Psychology, The University of Queensland.

       
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Author Pui Sin Lily Choi
Thesis Title The effect of temporal context in promoting the use of READY among young adults
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2011-10-12
Thesis type Honours Thesis
Supervisor Professor Kim Halford
Total pages 102
Language eng
Subjects 1701 Psychology
Abstract/Summary The primary aim of the current study was to compare the effectiveness of long-term versus short-term outcome (temporal context) messages to persuade young adults to use a couple relationship education program called READY. Additionally, the current study also explored the influence of participants’ risk level (towards problematic relationship)and message framing (gain- or loss-) as moderators of temporal context in the promotion of READY. One hundred fifty-six university students were randomly assigned to view either gain-framed short-term outcomes message, loss-framed short-term outcomes message, gain-framed long-term outcomes message or loss-framed long-term outcomes message. Participants’ intention to complete READY was measured before and after the exposure of persuasive messages. The primary hypothesis was that short-term outcome message would be more effective than long-term outcome message in increasing participants’ intention. Contrary to the prediction, results revealed that short-term outcome message was not more effective than long-term outcome message in promoting behavioural intention. Besides, there was neither moderating effect of risk level nor message framing. However, long-term outcome message was consistently found to decrease participants’ intention, it is suggested that long-term outcome message is not a good persuasive tool to promote the use of READY.
Keyword Couple education program READY

 
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Created: Tue, 12 Jun 2012, 14:28:57 EST by Mrs Ann Lee on behalf of School of Psychology