Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak

Masser, Barbara M., White, Katherine M., Hamilton, Kyra and McKimmie, Blake M. (2012) Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak. Transfusion and Apheresis Science, 46 1: 47-52. doi:10.1016/j.transci.2011.11.001


Author Masser, Barbara M.
White, Katherine M.
Hamilton, Kyra
McKimmie, Blake M.
Title Beliefs underlying blood donors' intentions to donate during two phases of an avian influenza outbreak
Journal name Transfusion and Apheresis Science   Check publisher's open access policy
ISSN 1473-0502
1878-1683
Publication date 2012-02-01
Year available 2011
Sub-type Article (original research)
DOI 10.1016/j.transci.2011.11.001
Volume 46
Issue 1
Start page 47
End page 52
Total pages 6
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon
Collection year 2012
Language eng
Formatted abstract
Using a Theory of Planned Behavior (TPB) framework the current study explored the beliefs of current blood donors (N = 172) about donating during a low and high-risk phase of a potential avian influenza outbreak. While the majority of behavioral, normative, and control beliefs identified in preliminary research differed as a function of donors’ intentions to donate during both phases of an avian influenza outbreak, regression analyses suggested that the targeting of different specific beliefs during each phase of an outbreak would yield most benefit in bolstering donors’ intentions to remain donating. The findings provide insight in how to best motivate donors in different phases of an avian influenza outbreak.
Keyword Avian influenza
Theory of Planned Behavior
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 3 December 2011

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
School of Psychology Publications
 
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