The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop

Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. In: Advertising and Consumer Psychology Conference, Eugene, USA, (). 6-7 May 2011.

Author Pappu, Ravi
Cornwell, T. Bettina
Wallin, Ann
Title of paper The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop
Conference name Advertising and Consumer Psychology Conference
Conference location Eugene, USA
Conference dates 6-7 May 2011
Publication Year 2011
Sub-type Oral presentation
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Conference Paper
Collection: UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Mon, 26 Mar 2012, 14:44:47 EST by Karen Morgan on behalf of UQ Business School