Risk management: Event managers' attitudes, beliefs, and perceived constraints

Reid, Sacha and Ritchie, Brent (2011) Risk management: Event managers' attitudes, beliefs, and perceived constraints. Event Management, 15 4: 343-359. doi:10.3727/152599511X13175676722528

Author Reid, Sacha
Ritchie, Brent
Title Risk management: Event managers' attitudes, beliefs, and perceived constraints
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
Publication date 2011
Sub-type Article (original research)
DOI 10.3727/152599511X13175676722528
Volume 15
Issue 4
Start page 343
End page 359
Total pages 17
Editor Laura Jane Lawton
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication
Collection year 2012
Language eng
Abstract Events draw large crowds of people together within defined spaces and as such have the potential to have significant impacts. Occupational health and safety requirements, legal duty of care, and the capacity of organizations to deal with risks and crisis are important considerations for the sustainability of event organizations and events themselves. To date there has been a paucity of research analyzing the adoption and implementation of event risk management by event organizers, and in particular the influence that managerial attitudes and beliefs may have on the implementation of risk planning behavior. This article aims to identify event managers' attitude and beliefs concerning risk management as well as explore social influencers and perceived constraints to implementing risk management planning. The research adopts a qualitative methodology to address the research aim and uses Ajzen's theory of planned behavior (TPB) as a framework for exploring event managers' risk, attitudes, beliefs, and perceived constraints. Semistructured interviews with 11 event managers were undertaken, drawn from South East Queensland, Australia. Respondents had positive event risk planning attitudes, which were influenced by beliefs relating to safety, compliance, decision making, and professionalism. However, seven perceived constraints were also identified as important in influencing risk planning in an event context. The findings suggest event managers' attitudes, beliefs, and perceived constraints vary considerably based on previous experience, size of event organization, and level of professionalism. The article discusses these findings and recommends future research to inform more sustainable event practices in the future.
Keyword Risk management
Theory of planned behavior
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Special Issue on Sustainability in the Event Management Sector

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
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Created: Thu, 22 Mar 2012, 14:33:44 EST by Jane Malady on behalf of School of Tourism