Supplier satisfaction within the Australian wine industry

Somogyi, Simon (2007). Supplier satisfaction within the Australian wine industry. In: Maree Thyne and Kenneth R. Deans, ANZMAC 2007 Conference Proceedings. Australian and New Zealand Marketing Academy Conference 2007 (ANZMAC 2007), Dunedin, New Zealand, (). 3-5 December 2007.

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Author Somogyi, Simon
Title of paper Supplier satisfaction within the Australian wine industry
Conference name Australian and New Zealand Marketing Academy Conference 2007 (ANZMAC 2007)
Conference location Dunedin, New Zealand
Conference dates 3-5 December 2007
Proceedings title ANZMAC 2007 Conference Proceedings
Place of Publication Dunedin, New Zealand
Publisher ANZMAC
Publication Year 2007
Sub-type Fully published paper
ISBN 9781877156299
Editor Maree Thyne
Kenneth R. Deans
Total pages 8
Language eng
Abstract/Summary The Australian wine industry is experiencing an oversupply of grapes with many relationships between grape growers and winemakers becoming strained. This had led to inefficiencies in the value chain which could harm the industry’s ability to produce a quality product demanded by consumers. The area of investigation for this project is supplier (grape grower) satisfaction and aims to provide a model exhibiting the constructs that relate to satisfaction in relationships between grape growers and winemakers. A qualitative testing involving grape growers has uncovered that trust, commitment, flexibility, communication, honesty and shared goals, buyer size and power are constructs related to satisfaction.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
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Created: Tue, 20 Mar 2012, 10:27:14 EST by Dr Simon Somogyi on behalf of School of Agriculture and Food Sciences