An examination of the attitudes and behaviours of ethnic Chinese wine consumers: An exploratory study

Somogyi, Simon, Elton, Li, Johnson, Trent, Bruwer, Johan and Bastian, Susan (2007). An examination of the attitudes and behaviours of ethnic Chinese wine consumers: An exploratory study. In: Maree Thyne and Kenneth R. Deans Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, Dunedin, New Zealand, (2032-2040). 3 - 5 December 2007.

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Author Somogyi, Simon
Elton, Li
Johnson, Trent
Bruwer, Johan
Bastian, Susan
Title of paper An examination of the attitudes and behaviours of ethnic Chinese wine consumers: An exploratory study
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Conference location Dunedin, New Zealand
Conference dates 3 - 5 December 2007
Publication Year 2007
Sub-type Fully published paper
ISBN 9781877156280; 9781877156299
Editor Maree Thyne
Kenneth R. Deans
Start page 2032
End page 2040
Total pages 9
Language eng
Abstract/Summary Qualitative focus group interviews were performed with ethnic Chinese wine consumers residing in Adelaide, South Australia. The purpose of the interviews was t o explore wine related attitudes and behaviours unique to Chinese consumers. The major findings of the study revealed a preference for sweet wine styles and cork closed wine bottles. The practise of mixing red wine with lemonade was discussed. Participants believed that wine was good for their health particularly in maintaining a healthy cardiovascular system and a medicinal administration of wine for a positive health effect was observed.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes The ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline.

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
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Created: Mon, 19 Mar 2012, 13:23:20 EST by Dr Simon Somogyi on behalf of School of Agriculture and Food Sciences