The impact of price satisfaction on supplier commitment in the Australian wine supply chain

Somogyi, Simon and Gyau, Amos (2010). The impact of price satisfaction on supplier commitment in the Australian wine supply chain. In: Paul Ballantine and Jörg Finsterwalder, ANZMAC 2010 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Christchurch, New Zealand, (). 29 November - 1 December 2010.

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Author Somogyi, Simon
Gyau, Amos
Title of paper The impact of price satisfaction on supplier commitment in the Australian wine supply chain
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010
Conference location Christchurch, New Zealand
Conference dates 29 November - 1 December 2010
Proceedings title ANZMAC 2010 Conference Proceedings
Place of Publication Christchurch, New Zealand
Publisher Department of Management College of Business and Economics University of Canterbury
Publication Year 2010
Sub-type Fully published paper
ISBN 9780473178192
9780473178208
Editor Paul Ballantine
Jörg Finsterwalder
Total pages 9
Language eng
Abstract/Summary Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedents and effects of commitment on business to business relationships, the impact of price satisfaction on suppliers’ commitment has not been investigated. As a result, the aim of this study was to investigate the effect that price satisfaction has on suppliers’ commitment in a business to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers’ commitment and these aspects of price satisfaction should be heeded by buyers of business to business good and services.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes 06. Distribution Channels and Supply Chain Management

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
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Created: Mon, 19 Mar 2012, 09:44:38 EST by Dr Simon Somogyi on behalf of School of Agriculture and Food Sciences