The impact of price satisfaction on supplier relationship performance

Somogyi, Simon and Gyau, Amos (2009). The impact of price satisfaction on supplier relationship performance. In: Dewi Tojib, ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (). 30 November - 2 December 2009.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
ANZMAC2009-349.pdf Full paper application/pdf 69.58KB 253
Author Somogyi, Simon
Gyau, Amos
Title of paper The impact of price satisfaction on supplier relationship performance
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009
Conference location Melbourne, Australia
Conference dates 30 November - 2 December 2009
Proceedings title ANZMAC 2009 Conference Proceedings
Place of Publication Canning Bridge, WA, Australia
Publisher Australian & New Zealand Marketing Academy (ANZMAC)
Publication Year 2009
Sub-type Fully published paper
Open Access Status
ISBN 9781863081603
Editor Dewi Tojib
Total pages 9
Language eng
Abstract/Summary Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers’ satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.
Keyword Buyer- seller relationships
Business to business
Industrial
Channel
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes 06. Distribution Channels and Supply Chain Management ; The ANZMAC 2009 conference theme ‘Sustainable Management and Marketing’ explores the critical issues facing our local, national and global community.

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Mon, 19 Mar 2012, 09:40:27 EST by Dr Simon Somogyi on behalf of School of Agriculture and Food Sciences