Diasporic audiences and non-resident media: The case of Indian films

Athique, Adrian (2011) Diasporic audiences and non-resident media: The case of Indian films. Participations, 8 2: 1-23.

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Author Athique, Adrian
Title Diasporic audiences and non-resident media: The case of Indian films
Language of Title eng
Journal name Participations
Language of Journal Name eng
ISSN 1749-8716
Publication date 2011-11
Sub-type Article (original research)
Open Access Status File (Publisher version)
Volume 8
Issue 2
Start page 1
End page 23
Total pages 23
Place of publication Middlesex, United Kingdom
Publisher University of Wales - Department of Theatre, Film and Television Studies
Collection year 2012
Language eng
Abstract This article seeks to demonstrate how various overlapping claims made by politicians, film producers and academics regarding diasporic audiences have constructed a particular model of cultural transmission emerging from a globalised mediasphere. Taking the case of popular Indian films and their global circulation, this article goes on to challenge the dominant ethnocultural explanations of popular culture and its circulation. Following a consideration of the empirical and epistemological faultlines arising from that paradigm, it is claimed that the tidy equation of media dispersal with migrant ethnicities is not only problematic in this specific case, but also that it provides for misleading conclusions about the relationship between cultural identity and media consumption. On reflection, it is argued that the epistemological foundation of global audience studies must provide for a greater recognition of the subjective and demographic diversity of audiences as well as the inherent hybridity and multiplication of media sources in everyday experience.
Keyword Globalisation
Media audiences
Diasporic audiences
Indian films
Cultural nationalism
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
Centre for Critical and Cultural Studies Publications
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Created: Thu, 08 Mar 2012, 11:22:05 EST by Rebecca Ralph on behalf of Centre for Critical and Cultural Studies