Assessment of function and clinical utility of alcohol and other drug web sites: An observational, qualitative study

Kay-Lambkin, Frances J., White, Angela, Baker, Amanda L., Kavanagh, David J., Klein, Britt, Proudfoot, Judith, Drennan, Judy, Connor, Jason and Young, Ross M. (2011) Assessment of function and clinical utility of alcohol and other drug web sites: An observational, qualitative study. BMC Public Health, 11 Article #277: 1-10. doi:10.1186/1471-2458-11-277

Author Kay-Lambkin, Frances J.
White, Angela
Baker, Amanda L.
Kavanagh, David J.
Klein, Britt
Proudfoot, Judith
Drennan, Judy
Connor, Jason
Young, Ross M.
Title Assessment of function and clinical utility of alcohol and other drug web sites: An observational, qualitative study
Journal name BMC Public Health   Check publisher's open access policy
ISSN 1471-2458
Publication date 2011-05-05
Sub-type Article (original research)
DOI 10.1186/1471-2458-11-277
Open Access Status DOI
Volume 11
Issue Article #277
Start page 1
End page 10
Total pages 11
Place of publication London, England,U.K.
Publisher BioMed Central
Collection year 2012
Language eng
Formatted abstract
Background: The increasing popularity and use of the internet makes it an attractive option for providing health information and treatment, including alcohol/other drug use. There is limited research examining how people identify and access information about alcohol or other drug (AOD) use online, or how they assess the usefulness of the information presented. This study examined the strategies that individuals used to identify and navigate a range of AOD websites, along with the attitudes concerning presentation and content.
Methods. Members of the general community in Brisbane and Roma (Queensland, Australia) were invited to participate in a 30-minute search of the internet for sites related to AOD use, followed by a focus group discussion. Fifty one subjects participated in the study across nine focus groups.
Participants spent a maximum of 6.5 minutes on any one website, and less if the user was under 25 years of age. Time spent was as little as 2 minutes if the website was not the first accessed. Participants recommended that AOD-related websites should have an engaging home or index page, which quickly and accurately portrayed the site's objectives, and provided clear site navigation options. Website content should clearly match the title and description of the site that is used by internet search engines. Participants supported the development of a portal for AOD websites, suggesting that it would greatly facilitate access and navigation. Treatment programs delivered online were initially viewed with caution. This appeared to be due to limited understanding of what constituted online treatment, including its potential efficacy.
Conclusions: A range of recommendations arise from this study regarding the design and development of websites, particularly those related to AOD use. These include prudent use of text and information on any one webpage, the use of graphics and colours, and clear, uncluttered navigation options. Implications for future website development are discussed
Keyword Substance Use Disorders
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Faculty of Health and Behavioural Sciences -- Publications
Official 2012 Collection
School of Medicine Publications
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Citation counts: TR Web of Science Citation Count  Cited 3 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 5 times in Scopus Article | Citations
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Created: Tue, 28 Feb 2012, 16:01:35 EST by Sheila Cleary on behalf of Psychiatry - Royal Brisbane and Women's Hospital