Rating the audience: the business of media

Balnaves, Mark, O'Regan, Thomas and Goldsmith, Ben Rating the audience: the business of media. London, United Kingdom: Bloomsbury Academic, 2011. doi:10.5040/9781849664622

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Author Balnaves, Mark
O'Regan, Thomas
Goldsmith, Ben
Title Rating the audience: the business of media
Place of Publication London, United Kingdom
Publisher Bloomsbury Academic
Publication year 2011
Sub-type Research book (original research)
DOI 10.5040/9781849664622
Open Access Status DOI
ISBN 9781849663410
Language eng
Total number of pages 224
Collection year 2012
Formatted Abstract/Summary
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.

Offering the first real comparative study, it will be critical for media students and professionals.
Q-Index Code A1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes xvi, 272 p. : ill. ; 24 cm. Published online 29 April 2014. This work is licensed under a Creative Commons license.

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Created: Tue, 28 Feb 2012, 09:13:45 EST by Rebecca Ralph on behalf of Centre for Critical and Cultural Studies