Theories of health and risk communication

劉雙 Liu, Shuang (2011). Theories of health and risk communication. In 陳國明 Guo-Ming Chen (Ed.), 傳播理論 (pp. 339-374) Taipei, Taiwan: Wunan Publishing.

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Name Description MIMEType Size Downloads
Author 劉雙 Liu, Shuang
Title of chapter Theories of health and risk communication
Formatted title
Translated title of chapter Theories of health and risk communication
Language of Chapter Title chi
Title of book 傳播理論
Translated title of book Communication Theories
Language of Book Title chi
Place of Publication Taipei, Taiwan
Publisher Wunan Publishing
Publication Year 2011
Sub-type Research book chapter (original research)
ISBN 9789571164076
Editor 陳國明 Guo-Ming Chen
Chapter number 8
Start page 339
End page 374
Total pages 36
Total chapters 11
Collection year 2012
Language chi
Abstract/Summary Human communication is as old as human history. When our ancestors learned to use touch, eye contact, gesture to express greetings, when they learned to use fire and smoke to transmit military messages, these behaviours signified the essence of communication, i.e. to use shared symbols to send information. Along with the rapid development in human civilization, a digital and information controlled society is fast changing the world; the means and mediums of communication, also, are changing at a rapid speed (Liu & Yu, 2000). Most people take communication for granted- we engage in communication ori a daily basis. However, this does not necessarily mean we all communicate effectively and appropriately. Every message communicated entails the relationship and content elements (Kreps & Thornton, 1992). Communication content refers to the fundamental and tangible information, such as a theme or statistics. The relational aspects of communication involve the feeling~ and emotions one communicator has about the other communicator during the communication process, including respect/disgust, like/dislike, love/hate, comfortable/uncomfortable, to mention just a few. The content and relational aspects of communication coexist in the communication process. It is worthy of note that when we engage in communication with another person, we not only send a piece of information, we simultaneously express our relationship with the other communicator. For example, we normally say ''hello" to someone we know; on the content level, this message contains greeting from one person to another. On the relational.level, this message implies friendship. Due to the differences in the content and relational aspects of communication; people engage in different types of communication. Health and risk communication is a special type of communication; it can occur at the interpersonal, organizational, public level, it can also be considered as mass communication and crosscultural communication. [Author-translation]
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Authors prepress title: "健康与风险传播理论".

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Created: Wed, 22 Feb 2012, 08:44:20 EST by Dr Shuang Liu on behalf of School of Journalism and Communication