Characteristics of a medical tourism industry: The case of South Korea

Yu, Jiyun, Lee, Timothy Jeonglyeol and Noh, Hojeong (2011) Characteristics of a medical tourism industry: The case of South Korea. Journal of Travel and Tourism Marketing, 28 8: 856-872. doi:10.1080/10548408.2011.623052

Author Yu, Jiyun
Lee, Timothy Jeonglyeol
Noh, Hojeong
Title Characteristics of a medical tourism industry: The case of South Korea
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
Publication date 2011
Sub-type Article (original research)
DOI 10.1080/10548408.2011.623052
Volume 28
Issue 8
Start page 856
End page 872
Total pages 7
Place of publication Philadelphia, PA, United States
Publisher Routledge
Collection year 2012
Language eng
Abstract This study investigates the process involved in developing a medical tourism industry in South Korea as a case country, one of the fastest growing countries with strong potential in the medical tourism industry. It analyzed 252 articles on medical tourism posted on the websites of the Korean Tourism Organization and the Korean International Medical Association. Both sources are highly representative portal websites for medical tourism in the country. The article aims to enhance understanding of medical tourism as a new growth industry while identifying its key developmental characteristics and makes valuable suggestions for the industry that can be reflected to other countries. The study contributes theoretically and practically by examining the unique and updated characteristics and process of positioning of this recently emerging field in the global tourism industry.
Keyword Medical tourism
Website media reports
South Korea
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 7 times in Scopus Article | Citations
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Created: Thu, 16 Feb 2012, 16:23:28 EST by Jane Malady on behalf of School of Tourism