DrinkWise, enjoy responsibly: News frames, branding and alcohol

Carah, Nicholas and van Horen, Andrew (2011) DrinkWise, enjoy responsibly: News frames, branding and alcohol. Media International Australia Incorporating Culture and Policy, 141 141: 5-16.

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Author Carah, Nicholas
van Horen, Andrew
Title DrinkWise, enjoy responsibly: News frames, branding and alcohol
Journal name Media International Australia Incorporating Culture and Policy   Check publisher's open access policy
ISSN 1329-878X
Publication date 2011-12
Sub-type Article (original research)
Open Access Status File (Author Post-print)
Volume 141
Issue 141
Start page 5
End page 16
Total pages 12
Place of publication St Lucia, QLD, Australia
Publisher University of Queensland
Collection year 2012
Language eng
Abstract This article examines the communicative activities and press coverage of the alcohol industry-funded social-change organisation DrinkWise. Established in 2005, DrinkWise funds health research in universities, runs public health campaigns and engages in public relations activities. We use a framing analysis to examine the way DrinkWise frames problems, judgements and solutions related to alcohol consumption and policy. The aim of this analysis is to examine how journalistic practice legitimises DrinkWise and facilitates the organisation’s communicative activities. In addition, we consider how DrinkWise’s representation in the press works alongside the organisation’s array of communicative activities to facilitate the commercial objectives of the alcohol industry. We draw on the implications of this analysis to conceptualise how distinct forms of communicative work – such as academic research, policy-making, journalism and marketing, advertising and public relations – are interconnected.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
School of Communication and Arts Publications
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Created: Mon, 19 Dec 2011, 07:27:26 EST by Dr Nicholas Carah on behalf of School of Journalism and Communication