Medical Research Results in the General Media: worthwhile and rewarding if presented well, potentially harmful if prepared poorly

Sly, Peter D. and Brand, Paul L.P. (2011) Medical Research Results in the General Media: worthwhile and rewarding if presented well, potentially harmful if prepared poorly. Paediatric Respiratory Reviews, 12 4: 277-280. doi:10.1016/j.prrv.2011.01.013


Author Sly, Peter D.
Brand, Paul L.P.
Title Medical Research Results in the General Media: worthwhile and rewarding if presented well, potentially harmful if prepared poorly
Journal name Paediatric Respiratory Reviews   Check publisher's open access policy
ISSN 1526-0542
1526-0550
Publication date 2011-12
Sub-type Critical review of research, literature review, critical commentary
DOI 10.1016/j.prrv.2011.01.013
Volume 12
Issue 4
Start page 277
End page 280
Total pages 4
Place of publication Oxford, United Kingdom
Publisher Elsevier
Collection year 2012
Language eng
Abstract There are a number of advantages to communicating research results via the general media, including: fulfilling the obligation imposed by publicly-funded research to return research results to the public; enhancing the reputation of the individual researcher and of their institution in their community; and acting as an advocate for the research areas of interest. The choice of media outlet depends on the nature and importance of the results to be communicated. Individual researchers, especially early in their career, need adequate support from appropriately trained staff in dealing with the media. However, if done correctly, dealing with the media can be a worthwhile and rewarding experience. Before contacting the press, it is important that researchers decide on their key message to be conveyed, define any area of their research they do not wish to discuss in public, and prepare answers to the most likely questions the journalist may ask.
Q-Index Code CX
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 25 February 2011.

Document type: Journal Article
Sub-type: Critical review of research, literature review, critical commentary
Collections: Non HERDC
School of Medicine Publications
 
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