Evaluating tourist attractions: The case of Luang Prabang, Laos

Pritchard, Adrian R. and Lee, Timothy Jeongl Yeol (2011) Evaluating tourist attractions: The case of Luang Prabang, Laos. Tourism Analysis, 16 3: 305-314. doi:10.3727/108354211X13110944387167

Author Pritchard, Adrian R.
Lee, Timothy Jeongl Yeol
Title Evaluating tourist attractions: The case of Luang Prabang, Laos
Journal name Tourism Analysis   Check publisher's open access policy
ISSN 1083-5423
Publication date 2011-11-18
Sub-type Article (original research)
DOI 10.3727/108354211X13110944387167
Volume 16
Issue 3
Start page 305
End page 314
Total pages 10
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication
Collection year 2012
Language eng
Abstract This article proposes the amalgamation of the categorization of attractions model (COA), the tourism area life cycle model, and the resort development model as a useful approach to audit a tourism destination's portfolio of attractions and to aid in the planning process. The main tourist area of the Luang Prabang Province, Laos, was used as a case study to test the usefulness of combining the three models for a better analysis. Four categories—natural, cultural, contemporary, and future—were examined. The study revealed the country to be in the development stage of tourism, although Luang Prabang Province shows some of the characteristics of an international destination. The audit identified planned developments that could lead to the portfolio becoming unaligned with the nation's tourism strategy. The process also revealed the existence and the potential for subgroups of attractions, termed associated attractions, which, in this case, emerge from natural and cultural attractions, but that are unlikely to exist without them. The study provides valuable information by investigating significant issues in tourism development particularly in an emerging market country.
Keyword Categorization of attractions (COA)
Product portfolio
Resort development spectrum (RDS)
Resort development spectrum (RDS)
Destination marketing
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Fri, 09 Dec 2011, 14:09:19 EST by Jane Malady on behalf of School of Tourism