Classification of small rural property owners and their preferred information needs and sources : Maroochy Shire of Queensland

Stent, David L. (1980). Classification of small rural property owners and their preferred information needs and sources : Maroochy Shire of Queensland Master's Thesis, School of Land, Crop and Food Sciences, The University of Queensland.

       
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Author Stent, David L.
Thesis Title Classification of small rural property owners and their preferred information needs and sources : Maroochy Shire of Queensland
School, Centre or Institute School of Land, Crop and Food Sciences
Institution The University of Queensland
Publication date 1980
Thesis type Master's Thesis
Total pages 116
Language eng
Subjects 0701 Agriculture, Land and Farm Management
Formatted abstract The personal, property, and information demand characteristics of 400 'rural homesite' owners (small rural property owners) of the Mooloolah Parish in south-east Queensland were surveyed. Fifty-two percent responded to a mail questionnaire.

A cluster analysis thechnique grouped the owners into five owner types using both personal and property charateristics; and into five property types using the property characteristics alone. These types were described in terms of their discriminating characterisics. The kind of information demanded and the preferred channel/source of information for each type were determined.

The five homogenous types of owners were labelled POTENTIAL SETLER, SMALL FARMER, MUCK-ABOUT FARMER, INVESTOR and AGED SETTLER. Three key characteristics aid their identification:- their seriousness with farming, recency of settlement and socio-economic status. Some information demand differences exist. The SMALL FAMERS require agricultural information mainly and prefer this through a mixture of mass media and interpersonal contact. the MUCK-ABOUT FARMERS and the POTENTIAL SETTLERS strongly demand both agricultural and non-agricultural information. MUCK-ABOUT FARMERS are not particular about the means of receiving this information. POTENTIAL SETTLERS have a comparatively high preference for interpersonal contact. The INVESTORS require mainling non-agricultural information but have a low preference for both channel/source categories. The AGED SETTLERS require little information of any kind but show a maked preference for mass media channel/sources for what information they do require.

The five property types did not show significant differences in information demand between them.

Some implication of these findeings to extension services are discussed.
Keyword Farm management -- Queensland -- Maroochy (Shire)
Agriculture -- Queensland -- Maroochy (Shire) -- Information services
Additional Notes

Variant title: Small rural property owners - information needs and source.

 
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