Ordering effect and price sensitivity in discrete choice experiments: Need we worry?

Kjaer, Trine, Bech, Mickae, Gyrd-Hansen, Dorte and Hart-Hansen, Kristian (2006) Ordering effect and price sensitivity in discrete choice experiments: Need we worry?. Health Economics, 15 11: 1217-1228. doi:10.1002/hec.1117


Author Kjaer, Trine
Bech, Mickae
Gyrd-Hansen, Dorte
Hart-Hansen, Kristian
Title Ordering effect and price sensitivity in discrete choice experiments: Need we worry?
Journal name Health Economics   Check publisher's open access policy
ISSN 1057-9230
1099-1050
Publication date 2006-11
Sub-type Article (original research)
DOI 10.1002/hec.1117
Volume 15
Issue 11
Start page 1217
End page 1228
Total pages 12
Place of publication West Sussex, U.K.
Publisher John Wiley & Sons
Language eng
Abstract The objective of this paper is to analyse the impact that attribute ordering has on the relative importance of the price attribute. A discrete choice experiment was performed in order to elicit psoriasis patients' preferences for treatment. We tested for ordering effect with respect to the price attribute, and disclosed noticeable higher price sensitivity when the price attribute was placed at the end of the program description. Our results indicate that preferences are context dependent and that heuristics may be used in the choice process. Our result does not, however, suggest that ordering effect is a symptom of lexicographic ordering.
Keyword Discrete choice experiment
Preference measurement
Willingness-to-pay
Internal consistency
Ordering effect
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: ERA 2012 Admin Only
School of Medicine Publications
 
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 29 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 34 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Thu, 20 Oct 2011, 10:09:39 EST by System User on behalf of Medicine - Royal Brisbane and Women's Hospital