Developing case-based dramatised videos as teaching resources

Tombs, Alastair and Nguyen, Doan (2011). Developing case-based dramatised videos as teaching resources. In Charles Wankel and J. Sibley Law (Ed.), Streaming Media Delivery in Higher Education: Methods and Outcomes (pp. 332-351) Hershey, PA, United States: Information Science Reference. doi:10.4018/978-1-60960-800-2.ch018

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads

Author Tombs, Alastair
Nguyen, Doan
Title of chapter Developing case-based dramatised videos as teaching resources
Title of book Streaming Media Delivery in Higher Education: Methods and Outcomes
Place of Publication Hershey, PA, United States
Publisher Information Science Reference
Publication Year 2011
Sub-type Research book chapter (original research)
DOI 10.4018/978-1-60960-800-2.ch018
ISBN 9781609608002
1609608003
9781609608019
Editor Charles Wankel
J. Sibley Law
Chapter number 18
Start page 332
End page 351
Total pages 20
Total chapters 21
Collection year 2012
Language eng
Abstract/Summary This chapter presents a reflection of the development of dramatized video cases as a resource for use in teaching marketing. It explains the benefits of developing and the pitfalls with making this sort of interactive media. The benefits of using dramatized video scenarios as a teaching resource are: a) they facilitate problem based learning; b) they provide the student with a realistic view of the ethical decisions that are faced by marketing managers, and c) they keep the class learning at the same pace. The development of a multi-platform format means that the videos can be streamed into lectures and tutorial groups, published as streaming content on Web based platforms such as Blackboard and/or downloaded onto students’ cell phones and iPods. However, the problems associated with developing this sort of resource are the cost and time required to make a high quality and credible dramatized case study.
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2012 Collection
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Thu, 13 Oct 2011, 14:49:30 EST by Dr Doan Nguyen on behalf of UQ Business School