The role of cultural context in multilingual website usability

Hillier, Mathew (2003) The role of cultural context in multilingual website usability. Electronic Commerce Research and Applications, 2 1: 2-14. doi:10.1016/S1567-4223(03)00005-X

Author Hillier, Mathew
Title The role of cultural context in multilingual website usability
Journal name Electronic Commerce Research and Applications   Check publisher's open access policy
ISSN 1567-4223
Publication date 2003-03-14
Sub-type Article (original research)
DOI 10.1016/S1567-4223(03)00005-X
Volume 2
Issue 1
Start page 2
End page 14
Total pages 13
Place of publication Amsterdam, Netherlands
Publisher Elsevier
Abstract This paper draws evidence from the anthropological, worldviews and systems design literature, to show how culture and context play a significant role in the way people perceive and approach their interaction with a multilingual e-commerce website. In doing so, this paper shows that a relationship exists between language, cultural context and usability. The paper initially takes a look at the problems raised by the translation of text from one language to another and then moves onto an overview of the current practice of presenting multilingual web sites on the web. Next, the role of culture, through one's internal lens is examined. The impact this has on human computer interaction is then explored. Finally, a model is proposed that that aims to guide further research into the role of cultural context in the usability of multilingual websites. Some suggestions for further research are provided.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: Institute for Teaching and Learning Innovation Publications
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Created: Thu, 29 Sep 2011, 10:18:31 EST by Dr Mathew Hillier on behalf of Teaching & Educational Development Institute