Experiential analysis of automotive consumption

Earl, Peter E. (2012) Experiential analysis of automotive consumption. Journal of Business Research, 65 7: 1067-1072. doi:10.1016/j.jbusres.2011.02.013

Author Earl, Peter E.
Title Experiential analysis of automotive consumption
Journal name Journal of Business Research   Check publisher's open access policy
ISSN 0148-2963
Publication date 2012
Year available 2011
Sub-type Article (original research)
DOI 10.1016/j.jbusres.2011.02.013
Volume 65
Issue 7
Start page 1067
End page 1072
Total pages 6
Place of publication New York, NY, United States
Publisher Elsevier
Collection year 2012
Language eng
Abstract This paper uses introspection and deconstruction as tools to improve understanding of how decisions to purchase cars are made and how a person's preferences evolve in the long run. It is based on a much longer, downloadable account of experience with 18 cars over a 30-year period that involves motoring in the UK, Australia and New Zealand. Many of the implications drawn from this account contradict conventional economic perspectives on consumer behavior, particularly regarding the presumed use of tradeoffs, the lack of significance of past choices for current actions, and the rationality of responses to information problems and the availability of credit. The paper also reflects on how introspective research is to be used: not as an empirical ‘sample of one’ but as a means of identifying potential problems with existing theories and suggesting new hypotheses to explore more systematically.
Keyword Researcher introspection
Consumer anxiety
Non-compensatory decision rules
Hyperbolic discounting
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 13 March 2011.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
School of Economics Publications
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Citation counts: TR Web of Science Citation Count  Cited 4 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Tue, 20 Sep 2011, 14:54:06 EST by Peter E. Earl on behalf of School of Economics