Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme –– an empirical study

Blackburn, Greg (2011) Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme –– an empirical study. Journal of Higher Education Policy and Management, 33 5: 473-483.


Author Blackburn, Greg
Title Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme –– an empirical study
Journal name Journal of Higher Education Policy and Management   Check publisher's open access policy
ISSN 1360-080X
1469-9508
Publication date 2011-10
Sub-type Article (original research)
DOI 10.1080/1360080X.2011.605222
Volume 33
Issue 5
Start page 473
End page 483
Total pages 11
Place of publication Melbourne, Vic, Australia
Publisher Routledge
Collection year 2012
Language eng
Abstract Factors which influence students' selection of a Master of Business Administration programme are identified and the variation in their relative importance across the student population investigated. This research also identifies the features of a university which attracts students, as well as examining the students' perceptions of the management school as compared to the university as a whole. Semi-structured interviews were conducted with 76 current Master of Business Administration students. The data were analysed using a grounded theory approach and five key themes emerged from the data: repute, syllabus, quality, facilities and career. While these five themes reappeared throughout interviews, their definitions and relative importance varied widely. The conclusions drawn from this research are that numerous factors influence a postgraduate student's choice of Master of Business Administration programme and that prospective students are well informed when making their decision. The reputation of the university appears to be a key factor.
Keyword Business education
Decision making
Influences
MBA
Reputation
School choice
Student behaviour
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
Queensland Alliance for Agriculture and Food Innovation
 
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Created: Thu, 15 Sep 2011, 09:29:05 EST by Mr Greg Blackburn on behalf of Qld Alliance for Agriculture and Food Innovation