Profit maximization and marketing strategies: demand rotation and social influences

Aislabie, C. J. and Tisdell, C. A. (1988) Profit maximization and marketing strategies: demand rotation and social influences. Managerial and Decision Economics, 9 1: 77-82. doi:10.1002/mde.4090090110


Author Aislabie, C. J.
Tisdell, C. A.
Title Profit maximization and marketing strategies: demand rotation and social influences
Journal name Managerial and Decision Economics   Check publisher's open access policy
ISSN 0143-6570
1099-1468
Publication date 1988-03
Sub-type Article (original research)
DOI 10.1002/mde.4090090110
Volume 9
Issue 1
Start page 77
End page 82
Total pages 6
Place of publication Chichester, West Sussex, United Kingdom
Publisher John Wiley & Sons
Language eng
Abstract Microeconomic texts discuss alterations in industry demand curves as movements to higher or lower levels. Consider, instead, the implications for a monopolist's profit of rotating its (linear) demand curve. Where this can be done without cost by pivoting at the current price it will be profitable to continue to pivot the curve until it is horizontal or vertical. The possibility of rotating the demand curve of a ‘new’ product on an arbitrarily selected price allows us to consider the optimality of different advertising strategies (‘bandwagon’ or 'snob').
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Economics Publications
 
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