Study on the effect of affective factors on tourist experience and satisfaction — Taking the performance “Impression of Liusanjie” in Guilin as An Example

Luo, Sheng-feng, Huang, Yan-ling, Chen, Dao-ping and Ding, Pei-yi (2011) Study on the effect of affective factors on tourist experience and satisfaction — Taking the performance “Impression of Liusanjie” in Guilin as An Example. Tourism Tribune, 26 1: 51-58.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
UQ244927_fulltext_other.pdf UQ244927_fulltext_other.pdf application/pdf 1.66MB 0
Author Luo, Sheng-feng
Huang, Yan-ling
Chen, Dao-ping
Ding, Pei-yi
Title Study on the effect of affective factors on tourist experience and satisfaction — Taking the performance “Impression of Liusanjie” in Guilin as An Example
Formatted title
Study on the effect of affective factors on tourist experience and satisfaction — Taking the performance “Impression of Liusanjie” in Guilin as An Example
Journal name Tourism Tribune
ISSN 1002-5006
Publication date 2011-01-06
Sub-type Article (original research)
Volume 26
Issue 1
Start page 51
End page 58
Total pages 8
Place of publication Beijing, China
Publisher Beijing Lianhe Daxue * Luyou Xueyuan
Collection year 2012
Language eng
chi
Formatted abstract
Based on the structural equation model, the paper consructs the evaluation model of tourist satisfaction from the perspective of affection and cognition and makes an empirical study. By means of the statistical software of LISREL and SPSS for testing, the study indicates that tourist "satisfaction" is the outcome of the comprehensive effect of both cognition and affection. The affective factor before consumption significantly affects tourist exprience evaluation of tourist products and attribute evaluation (γn= 0.23**γ21= 0.24**) while affective factor after consumption significantly affects tourist evaluation of percpetional value of tourist products. (β43= 0.41***). Perceptional value furthermore significantly affects their affection after consumption, their perceptional value and satisfaction more than the attributte evaluation they make. (β31=0.54***>β32= 0.22**, β41= 0.46***> β42 = 0.22, β55 =0.18>β52 =0.17*). There is no evident relationship between pre-consumptive expectation and post-consumptive affective and perceptional value. Besides, tourist esthetic and educational experiences affect their experience evaluation more strongly. The study will be conducive to understanding more fully tourist satisfaction and their post-purchasing behavior.
Keyword Affective factor
Experience
Satisfaction
Structural equation model
performance
Guilin
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Wed, 03 Aug 2011, 01:48:17 EST by Dr Peiyi Ding on behalf of School of Tourism