Motivation based typology: an empirical study of golf tourists

Kim, Jae Hak and Ritchie, Brent W. (2012) Motivation based typology: an empirical study of golf tourists. Journal of Hospitality and Tourism Research, 36 2: 251-280. doi:10.1177/1096348010388661

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Author Kim, Jae Hak
Ritchie, Brent W.
Title Motivation based typology: an empirical study of golf tourists
Journal name Journal of Hospitality and Tourism Research   Check publisher's open access policy
ISSN 1096-3480
Publication date 2012-05
Year available 2010
Sub-type Article (original research)
DOI 10.1177/1096348010388661
Volume 36
Issue 2
Start page 251
End page 280
Total pages 30
Place of publication Washington, DC, United States
Publisher Sage Publications
Collection year 2013
Language eng
Abstract This article contributes to knowledge of tourist motivation and typologies in the context of golf tourism. A research framework is presented to aid the classification of golf tourists into distinct typologies based on their travel motivation. The methodology comprised both qualitative research based on semistructured interviews and quantitative research based on 392 self-completed questionnaires. A principal component factor analysis was used to identify five golf travel motivations. A cluster analysis was then conducted to classify golfers into three different clusters, namely, Golf-intensive Golfers, Multimotivated Golfers, and Companion Golfers. The golf clusters were then profiled, and the results revealed that golf tourists were not homogeneous in their travel motivations. Their profiles are theoretically and statistically feasible, and the hypotheses tested indicated that each cluster had both similarities and differences. The practical implications for golf tourism marketers are suggested, and future research recommendations related to the application of tourist typologies for segmentation are provided.
Keyword Golf tourism
Tourist typology
Travel motivation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online before print November 17, 2010.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
Official 2013 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 12 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 17 times in Scopus Article | Citations
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Created: Tue, 02 Aug 2011, 09:51:04 EST by Associate Professor Brent Ritchie on behalf of School of Tourism