Is a consumer an ecotourist? A theoretical framework for empirical research on tourists’ behaviour as consumers

Yabuta, Masahiro and Scott, Noel (2011). Is a consumer an ecotourist? A theoretical framework for empirical research on tourists’ behaviour as consumers. In: Michael J. Gross, Tourism: Creating a Brilliant Blend: Proceedings of the 21st Annual CAUTHE Conference. Council of Australian University Tourism and Hospitality Educators National Conference, Adelaide, SA, Australia, (1-13). 8-11 February 2011.

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Author Yabuta, Masahiro
Scott, Noel
Title of paper Is a consumer an ecotourist? A theoretical framework for empirical research on tourists’ behaviour as consumers
Conference name Council of Australian University Tourism and Hospitality Educators National Conference
Conference location Adelaide, SA, Australia
Conference dates 8-11 February 2011
Proceedings title Tourism: Creating a Brilliant Blend: Proceedings of the 21st Annual CAUTHE Conference
Place of Publication Adelaide, SA, Australia
Publisher School of Management, University of South Australia
Publication Year 2011
Sub-type Fully published paper
ISBN 9780987050700
0987050702
Editor Michael J. Gross
Start page 1
End page 13
Total pages 13
Collection year 2012
Language eng
Formatted Abstract/Summary
Does a consumer consistently behave in an eco‐friendly manner? Does a tourist always take environmental aspects into consideration when choosing holidays? This paper investigates the behaviour of tourists as consumers and provides a conceptual framework on which empirical research may be based. After reviewing studies on tourist behaviour with respect to environmental preservation, this paper recommends that firstly, research should analyse an environmentally friendly tourist’s (hereafter ecotouristʹs) behaviour in relation to their wider green consumer behaviour. Secondly, a conceptual framework in which ecotourists can be identified, should capture at least four dimensions; the market system; the policy system, consumer demand and supplier production. Thirdly, in this framework, ecotourists choose tourism‐related products based on their marginal willingness to pay for their environmental preservation aspects. Fourthly, empirical research should determine the reasons for inconsistency in green consumers’ behaviour that is why they do not consistently behave in an eco‐friendly manner when they travel. If these recommendations are adopted, then conceptual confusion and disagreement between empirical results concerning the identification and characteristics of ecotourists will be avoided.
Keyword Ecotourist
Green consumer
Green consistency
Inclusive approach
Marginal willingness to pay
Q-Index Code E1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Conference Paper
Collections: Official 2012 Collection
UQ Business School Publications
 
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Created: Wed, 27 Jul 2011, 20:39:06 EST by Mr Noel Scott on behalf of School of Tourism