Exploring patterns of satisfaction and shopping motivation in a tourist shopping village

Moscardo, Gianna, Benckendorff, Pierre and Murphy, Laurie (2011). Exploring patterns of satisfaction and shopping motivation in a tourist shopping village. In: M. Joppe, 2011 TTRA Proceedings. 42nd Annual Travel and Tourism Research Association (TTRA) International Conference, London, Ontario, Canada, (). 19-21 June 2011.

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Author Moscardo, Gianna
Benckendorff, Pierre
Murphy, Laurie
Title of paper Exploring patterns of satisfaction and shopping motivation in a tourist shopping village
Conference name 42nd Annual Travel and Tourism Research Association (TTRA) International Conference
Conference location London, Ontario, Canada
Conference dates 19-21 June 2011
Proceedings title 2011 TTRA Proceedings
Place of Publication Whitehall, MI, United States
Publisher Travel and Tourism Research Association
Publication Year 2011
Sub-type Fully published paper
Open Access Status
ISBN 9780615494364
Editor M. Joppe
Total pages 10
Collection year 2012
Language eng
Abstract/Summary Although satisfaction is a core concept in understanding visitor behaviour and shopping is a core activity for many visitors, visitor satisfaction with shopping activities has been given only limited research attention. This paper seeks to address this by examining the relationships between shopping motivation and visitor satisfaction in Hahndorf, an historic German-themed village in Australia. The study surveyed 506 visitors to this tourist shopping village (TSV) using multiple measures of satisfaction. Four shopping motivation groups were identified and profiled and a series of importance-performance analyses revealed distinctive patterns of satisfaction for each group. These results have implications both for the planning of TSVs and the way we examine visitor satisfaction.
Keyword Shopping villages
IPA
Satisfaction
Q-Index Code E1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Conference Paper
Collections: Official 2012 Collection
UQ Business School Publications
 
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Created: Tue, 12 Jul 2011, 07:04:09 EST by Dr Pierre Benckendorff on behalf of School of Tourism