Promoting adoption of best management practice for forest nurseries through a communication campaign

Gravoso, Rotacio, Gregorio, Nestor, Gerona, Annabelle and Godoy, Jayson (2010). Promoting adoption of best management practice for forest nurseries through a communication campaign. In: Stephen R. Harrison, Annerine Bosch, Nestor Onting Gregorio and John L. Herbohn, Proceedings of End-of-Project Workshop: ASEM/2006/091 Enhancing Tree seedling Supply via Economic and Policy Changes in the Philippines Nursery Sector. End-of-Project Workshop: ASEM/2006/091 Enhancing Tree seedling Supply via Economic and Policy Changes in the Philippines Nursery Sector, Leyte, Philippines, (127-134). 19-20 June 2010.

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Author Gravoso, Rotacio
Gregorio, Nestor
Gerona, Annabelle
Godoy, Jayson
Title of paper Promoting adoption of best management practice for forest nurseries through a communication campaign
Conference name End-of-Project Workshop: ASEM/2006/091 Enhancing Tree seedling Supply via Economic and Policy Changes in the Philippines Nursery Sector
Conference location Leyte, Philippines
Conference dates 19-20 June 2010
Proceedings title Proceedings of End-of-Project Workshop: ASEM/2006/091 Enhancing Tree seedling Supply via Economic and Policy Changes in the Philippines Nursery Sector
Place of Publication Gatton, QLD, Australia
Publisher The University of Queensland
Publication Year 2010
Sub-type Fully published paper
Open Access Status
Editor Stephen R. Harrison
Annerine Bosch
Nestor Onting Gregorio
John L. Herbohn
Start page 127
End page 134
Total pages 8
Language eng
Abstract/Summary High quality tree seedlings are critical factors which determine the success of tree plantation projects. To produce high quality seedlings, nursery operators need to apply appropriate nursery management practices. However, tree seedlings produced by nursery operators in the Philippines are often of low quality, due in part to weak organization in the nursery sector and lack of skills in the application of nursery practices among nursery operators. The QSeedling Project or Seedling Enhancement Project funded by the Australian Centre for International Agricultural Research (ACIAR) is being implemented in Leyte and Northern Mindanao to remedy this skills gap. The project includes a communication component to promote widespread adoption of best management practice in forest nurseries. Following the strategic communication approach, information dissemination activities in the project are based on the needs of the target users. Training workshops have been held on producing high quality seedlings. Also, communication materials have been developed for nursery operations, including a training guide, videos, instructional posters on Q-seedling production technologies, and a jingle about Q-seedlings. This paper describes the design and use of these communication materials.
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes This is an ACIAR Research Program. Project ID ASEM/2006/091. Commissioned Organisation: University of Queensland, School of Natural and Rural Systems Management, Australia. Project Leader: Dr John Herbohn.

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
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Created: Fri, 24 Jun 2011, 11:59:23 EST by Annerine Bosch on behalf of School of Agriculture and Food Sciences