The Gippsland tourism market's response to the 2009 Black Saturday Bushfires

Walters, Gabrielle (2010). The Gippsland tourism market's response to the 2009 Black Saturday Bushfires. In: CAUTHE 2010: Tourism and hospitality: Challenge the limits. 20th Annual CAUTHE 2010 conference, Hobart, Tas., Australia, (1616-1628). 8-11 February 2010.

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Author Walters, Gabrielle
Title of paper The Gippsland tourism market's response to the 2009 Black Saturday Bushfires
Conference name 20th Annual CAUTHE 2010 conference
Conference location Hobart, Tas., Australia
Conference dates 8-11 February 2010
Proceedings title CAUTHE 2010: Tourism and hospitality: Challenge the limits
Place of Publication Hobart, Tas., Australia
Publisher University of Tasmania
Publication Year 2010
Sub-type Fully published paper
ISBN 9781862955608
Start page 1616
End page 1628
Total pages 13
Language eng
Abstract/Summary This paper presents the findings of a qualitative research project designed to investigate the tourism market’s response to the 2009 Black Saturday Bushfires. The Victorian region of Gippsland set the context for this study and focus group research reveals the post disaster attitudes, opinions, feelings and travel intentions of intrastate and interstate, regional and metropolitan tourists. Findings pertaining to the tourist’s primary information (media) sources at the time of the fires are also presented. Differences are observed in relation to the participants’ geographic location and distance from the fires and their understanding of the event, which in turn leads to varying perceptions and travel intentions among the respondents.
Keyword Tourism disaster recovery marketing
Tourist perceptions
Destination image
Bushfire impacts
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Thu, 09 Jun 2011, 16:46:06 EST by Dr Gabby Walters on behalf of School of Tourism