The impact of consumption vision and emotion on the tourism consumer's decision behaviour

Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2012) The impact of consumption vision and emotion on the tourism consumer's decision behaviour. Journal of Hospitality and Tourism Research, 36 3: 366-389. doi:10.1177/1096348010390815

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Author Walters, Gabrielle
Sparks, Beverley
Herington, Carmel
Title The impact of consumption vision and emotion on the tourism consumer's decision behaviour
Journal name Journal of Hospitality and Tourism Research   Check publisher's open access policy
ISSN 1096-3480
1557-7554
Publication date 2012-12-21
Sub-type Article (original research)
DOI 10.1177/1096348010390815
Volume 36
Issue 3
Start page 366
End page 389
Total pages 24
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Collection year 2013
Language eng
Abstract Planning or deciding where to vacation may rely on nonrational thought and be influenced by imaginative processes such as creating visions of oneself in future consumption experiences together with associated emotions. This study examined the influence of pictorial and textual stimuli on dimensions of consumer consumption vision. It also tested whether elaborate and quality consumption visionary responses to print advertising, mediated by emotional responses, result in heightened product interest and expedited purchase decisions. Two hundred and sixty community members participated in the study measuring consumption vision, emotions, and decision making by responding to simulated advertising material. Pictures together with concrete words influenced consumption vision elaboration, whereas instructions to imagine alone versus concrete words influenced consumption vision quality. A series of standard regression analyses tested these propositions and confirmed emotion as a mediating variable for consumption vision and vacation purchase decisions.
Keyword Tourism advertising
Destination selection
Tourist decision making
Mental imagery
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ
Additional Notes Published online before print December 21, 2010

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 7 times in Scopus Article | Citations
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Created: Thu, 09 Jun 2011, 15:03:44 EST by Dr Gabby Walters on behalf of School of Tourism