Visitor perceptions of technology use in tourist attraction experiences

Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2006). Visitor perceptions of technology use in tourist attraction experiences. In: G. Papageorgiou and E. Szivas, Cutting Edge Research in Tourism: New Directions, Challenges and Applications. Cutting Edge Research in Tourism: New Directions, Challenges and Applications, Guildford, U.K., (1-17). 6-9 June 2006.

Author Benckendorff, Pierre
Moscardo, Gianna
Murphy, Laurie
Title of paper Visitor perceptions of technology use in tourist attraction experiences
Conference name Cutting Edge Research in Tourism: New Directions, Challenges and Applications
Conference location Guildford, U.K.
Conference dates 6-9 June 2006
Proceedings title Cutting Edge Research in Tourism: New Directions, Challenges and Applications
Place of Publication Surrey, U.K.
Publisher University of Surrey : The School of Management
Publication Year 2006
ISBN 1844690121
Editor G. Papageorgiou
E. Szivas
Start page 1
End page 17
Total pages 17
Language eng
Abstract/Summary The onsite experiences of visitors at attractions are increasingly being influenced by innovative exhibits that utilise both high-technology and non-technology techniques. However, it is unclear how different types of visitors respond to these exhibits. This paper identifies four groups of tourists based on visitor preferences for technology use in tourist attractions and technology experience in general. These groups, named compensators, spillovers, luddites and opportunity seekers, are contrasted according to their reports of positive technology based and non-technology based incidents in tourist attractions. The results suggest that there does appear to be an interaction between technology preference and experience type, especially for high-tech attraction experiences.
Keyword Attractions
Mindfulness
Satisfaction
Technology
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Wed, 04 May 2011, 08:40:22 EST by Dr Pierre Benckendorff on behalf of School of Tourism