Profiling users of airline web sites based on their content preferences

Benckendorff, P. (2006). Profiling users of airline web sites based on their content preferences. In: Jennings, G.R. and Beeton, S., 37th annual conference proceedings : Travel and Tourism Research Association. New frontiers in global tourism: Trends and competitive challenges, Dublin, Ireland, (51-62). June 18-20 2006.

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Author Benckendorff, P.
Title of paper Profiling users of airline web sites based on their content preferences
Conference name New frontiers in global tourism: Trends and competitive challenges
Conference location Dublin, Ireland
Conference dates June 18-20 2006
Proceedings title 37th annual conference proceedings : Travel and Tourism Research Association
Place of Publication Dublin, Ireland
Publisher TTRA
Publication Year 2006
Sub-type Fully published paper
Editor Jennings, G.R.
Beeton, S.
Start page 51
End page 62
Total pages 12
Language eng
Abstract/Summary The growth of low cost airlines has accelerated customer acceptance of the Internet as a suitable medium for booking airline travel. The aim of this exploratory study was to profile the users of airline websites by examining their preferences for various content attributes. The research utilised an online questionnaire to sample the preferences of 1305 respondents from Australia and New Zealand. The results indicated that airline website attributes could be organised into six factors. Further analysis found that users of airline websites could be segmented into four groups based on these factors. These groups were named trip planners, lookers, bookers and frequent flyers. The results indicated that all four groups differ substantially in terms of demographic measures, product usage, motives and purchase behaviour.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Full papers for this conference were double-blind peer reviewed

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Wed, 04 May 2011, 08:01:48 EST by Dr Pierre Benckendorff on behalf of School of Tourism