The study develops an overview of the Internet as a marketing medium and investigates its applicability to the tourism industry and to destination marketing in particular. T he research focuses on Australian Regional Tourism Authorities (RTAs) and their current and future use and perceptions of the Internet. The evaluation of RTA Internet marketing efforts examines twelve elements grouped into four broad categories. T he first category explores planning elements consisting of RTA marketing objectives and target markets. The second investigates web site design elements consisting of interactivity, navigation and functionality. Content elements such as readability, integrity, value-adding and marketing mix variables are assessed in the third category. The fourth category evaluates management elements consisting of site maintenance, promotion and resources.