Surveillance and alienation in the online economy

Andrejevic, Mark B. (2011) Surveillance and alienation in the online economy. Surveillance and Society, 8 3: 278-287.

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Author Andrejevic, Mark B.
Title Surveillance and alienation in the online economy
Journal name Surveillance and Society   Check publisher's open access policy
ISSN 1477-7487
Publication date 2011
Sub-type Article (original research)
Open Access Status File (Publisher version)
Volume 8
Issue 3
Start page 278
End page 287
Total pages 10
Place of publication Newcastle upon Tyne, United Kingdom
Publisher Surveillance Studies Network
Collection year 2012
Language eng
Abstract The critical literature on commercial monitoring and so-called ‘free labour’ (Terranova 2000) locates exploitation in realms beyond the workplace proper, noting the productivity of networked activity including the creation of user-generated-content and the profitability of commercial sites for social networking and communication. The changing context of productivity in these realms, however, requires further development of a critical concept of exploitation. This article defines exploitation as the extraction of unpaid, coerced, and alienated labour. It considers how such a definition might apply to various forms of unpaid but profit-generating online activity, arguing that commercial monitoring redoubles the conscious, intentional activity of users in ways that render it amenable to a critique of exploitation. Given the role of commercial monitoring in the emerging online economy, the paper emphasizes the importance of supplementing privacy critiques with approaches that identify the ways in which new forms of surveillance represent a form of power that seeks to manage and control consumer behaviour.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
Centre for Critical and Cultural Studies Publications
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Created: Thu, 28 Apr 2011, 11:27:11 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies