“Dr. WONG the Dr. WRONG?” THE IMPACT OF ETHNICITY ON PERCEPTIONS FROM A COMMUNICATION ACCOMMODATION THEORY PERSPECTIVE.

Chun Yat Tong (2010). “Dr. WONG the Dr. WRONG?” THE IMPACT OF ETHNICITY ON PERCEPTIONS FROM A COMMUNICATION ACCOMMODATION THEORY PERSPECTIVE. Honours Thesis, School of Psychology, The University of Queensland.

       
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Author Chun Yat Tong
Thesis Title “Dr. WONG the Dr. WRONG?” THE IMPACT OF ETHNICITY ON PERCEPTIONS FROM A COMMUNICATION ACCOMMODATION THEORY PERSPECTIVE.
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2010
Thesis type Honours Thesis
Supervisor Watson, Bernadette M.
Total pages 124
Abstract/Summary Building on previous work on communication accommodation theory (CAT), stereotyping and perceived ingroup versus outgroup membership, this thesis examined how knowledge about a speaker's ethnicity could influence a listener's impression and evaluation of a speaker in a health context. The thesis comprised of a pilot study and a main study. In the pilot study, 30 volunteers (15 Australians, 15 Asians) rated on 3 written transcripts of medical consultations. Results showed that there were no significant differences between the transcripts on important structural items such as realism. In addition, participants thought that the doctors across different scenarios were similar. In the main study, 112 participants (80 Australians, 32 Asians) listened to 4 recordings of medical consultations and rated each recording on CAT strategies, outcome measures, future intensions as well as dimensions of warmth and competence. Doctors were shaped as either Caucasian or Asian by giving different names and photos. Contrary to predictions, Asian doctors were rated more favourably by both Caucasian and Asian participants. Possible explanations identified including social desirability, different goals and initial orientations and multiculturalism in Australia. Strengths and limitations, implications and future directions are discussed.

 
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Created: Tue, 05 Apr 2011, 12:34:53 EST by Lucy O'Brien on behalf of School of Psychology