The 'Liability of Foreignness' in global virtual marketing teams

Harvey, Michael G., Garrison, Gary and Moeller, Miriam (2009). The 'Liability of Foreignness' in global virtual marketing teams. In: AMTP 2009: 2009 Annual Meeting of the Association of Marketing Theory and Practice, Jekyll Island, GA, U.S.A., (). 26-28 March 2009.

Author Harvey, Michael G.
Garrison, Gary
Moeller, Miriam
Title of paper The 'Liability of Foreignness' in global virtual marketing teams
Conference name AMTP 2009: 2009 Annual Meeting of the Association of Marketing Theory and Practice
Conference location Jekyll Island, GA, U.S.A.
Conference dates 26-28 March 2009
Convener The Association of Marketing Theory and Practice
Publication Year 2009
Sub-type Oral presentation
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Presented during Session 4:2 "International Marketing Strategy".

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Mon, 28 Mar 2011, 09:43:25 EST by Karen Morgan on behalf of UQ Business School