Sponsorship portfolios: Framing effects with sport and cause sponsorships

Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: Framing effects with sport and cause sponsorships. In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, (). 13-16 August 2010.

Author Chien, P. Monica
Cornwell, T. Bettina
Pappu, Ravi
Title of paper Sponsorship portfolios: Framing effects with sport and cause sponsorships
Conference name 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference
Conference location Boston, United States
Conference dates 13-16 August 2010
Proceedings title AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing
Place of Publication Chicago, United States
Publisher American Marketing Association
Publication Year 2010
Sub-type Other
Open Access Status
ISBN 9781617822537
1617822531
Language eng
Subjects 910403 Marketing
900399 Tourism not elsewhere classified
150699 Tourism not elsewhere classified
150502 Marketing Communications
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Special session "Multifaceted Aspects of Sponsorship-Linked Marketing".

Document type: Conference Paper
Collections: ERA 2012 Admin Only
UQ Business School Publications
 
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Created: Sun, 27 Mar 2011, 17:12:41 EST by Ms Monica Chien on behalf of School of Tourism