Slawa i zdrowie w australijskich czasopismach kobiecych

Bonner, Frances and McKay, Susan (2010). Slawa i zdrowie w australijskich czasopismach kobiecych. In Edyty Zierkiewicz (Ed.), Świat (z) kolorowych czasopism: Prasa dla kobiet i dziewczyn w perspektywie interdyscyplinarnej. (pp. 247-255) Wrocław, Poland: Oficyna Wydawnicza ATUT: Wrocławskie Wydawnictwo Oświatowe (Publishing House TRUMP - Educational Publishing House).

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Author Bonner, Frances
McKay, Susan
Title of chapter Slawa i zdrowie w australijskich czasopismach kobiecych
Formatted title
Sława i zdrowie w australijskich czasopismach kobiecych
Translated title of chapter Celebrity and health in Australian women's magazines
Language of Chapter Title pol
Title of book Świat (z) kolorowych czasopism: Prasa dla kobiet i dziewczyn w perspektywie interdyscyplinarnej.
Translated title of book The world of/from illustrated magazines: Interdisciplinary approach to women's and girls's press
Language of Book Title pol
Place of Publication Wrocław, Poland
Publisher Oficyna Wydawnicza ATUT: Wrocławskie Wydawnictwo Oświatowe (Publishing House TRUMP - Educational Publishing House)
Publication Year 2010
Sub-type Research book chapter (original research)
ISBN 9788374326285
Editor Edyty Zierkiewicz
Chapter number 12
Start page 247
End page 255
Total pages 9
Total chapters 14
Collection year 2011
Language pol
Formatted Abstract/Summary
Australian mass market women's magazines have traditionally provided a valuable source of health information through articles on health care, illness prevention, treatments and therapies. While much of this information is conveyed in direct health information articles and advice columns, stories about the experience of individuals as they deal with illness regularly appear. Illness narratives, or as they are sometimes termed, „pathographies” (KIeinman, 1988), provide an opportunity for sufferers and their families to talk about their experience, explore its meaning and even offer hope and help to others in the same situation. Large numbers of book length pathographies have been published which are essentially autobiography in which the author's experience is explored either for intrinsic interest or perhaps as part of a self-help message for others who may find themselves in a similar situation. Researchers have noted an increase in the publication of these pathographies (Hawkins, 1993; Couser, 1997; Frank, 1995). While some attention has been given to analysing self-exploration in literary pathographies (see for example, Hawkins, 1984; Wiltshire, 1993; Frank, 1994) and in popular books, self-help and confession publications (see Hawkins, 1993; Couser, 1997), little research has been reported on shorter pathographies published for mass market consumption such as those regularly found in the pages of women's magazines.

We have been working to re-dress this absence. In our examination of magazine coverage of health, we have found that these illness narratives concern the experiences of both ordinary women and celebrities, and that while there are some similarities between the two categories, in an important respect they are treated very differently. In essence, our findings demonstrate that the illness narratives of ordinary women need to be far more extreme, covering rare diseases, or unusual conditions and complications, while those concerning celebrities can focus on comparatively common health concerns or unproblematic recoveries. This is not to say that celebrities illness narratives are unable to detail serious illness, since at times they do, but the power of this finding is in the reverse. Thus, in the case of breast cancer, ordinary people had double mastectomies with complications or, in the most extreme case a husband and wife had three mastectomies between them, while celebrities appeared in stories in which breast lumps proved benign or early detection resulted in lumpectomies and quite rapid recovery. The only time that stories about ordinary people suffering from anything but extreme or bizarre conditions occurred was during a designated public health campaign when they would be used to exemplify whatever condition was being highlighted (McKay, Bonner, 1999).

Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes This is a dual English/Polish text. The Polish version of this article is "Sława i zdrowie w australijskich czasopismach kobiecych", pp 235-246.

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Created: Mon, 21 Mar 2011, 09:28:24 EST by Ms Stormy Wehi on behalf of School of Communication and Arts