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Incorporating attributional theory and the theory of reseaoned action within an affective events theory framework to produce a contingency predictive model of consumer reactions to organizational mishaps
Hartel, Charmine E. J., McColl-Kennedy, Janet R. and McDonald, Lynette M. (1998) Incorporating attributional theory and the theory of reseaoned action within an affective events theory framework to produce a contingency predictive model of consumer reactions to organizational mishaps. Advances in Consumer Research, 25 1: 428-432.
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