This RIRDC report is about establishing the commercial production and sales potential of Red Bayberry in Australia. Red bayberry (Myrica rubra) is a summer season fruit crop from Zhejiang and other provinces of China. It offers an exciting novel opportunity for Australia. Export market opportunities are possible in the longer term, including counter-season marketing into China. This report is targeted at potential Red Bayberry growers and marketers in Australia. It follows on from an initial scoping project entitled ‘Red Bayberry – A New and Exciting Crop for Australia’ (RIRDC Publication No 05/081). As such, it represents part of ongoing work intended to provide pre- and postproduction horticulture industry members will sufficient background information and data for confident investment in this new crop.