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(FAB09_053) The Commercialization of 'Architecture Australia', 1975-1980
Hogben, Paul (1999-05) (FAB09_053) The Commercialization of 'Architecture Australia', 1975-1980. Fabrications : The Journal of the Society of Architectural Historians, Australia and New Zealand, 9 : 53-67.
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| Name |
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Downloads |
n09_053_Hogben.pdf
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09_053_Hogben.pdf |
application/pdf |
1.07MB |
188 |
| Author(s) |
Hogben, Paul
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| Title |
(FAB09_053) The Commercialization of 'Architecture Australia', 1975-1980
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| Journal name |
Fabrications : The Journal of the Society of Architectural Historians, Australia and New Zealand
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| Publication date |
1999-05
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| Volume number |
9
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| Start page |
53
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| End page |
67
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| Editor(s) |
Frith, Stephen
Goad, Philip
Willis, Julie
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| Subject |
310100 Architecture and Urban Environment
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| Abstract |
The global rise of the architectural publication industry during the 1960s and 1970s brought with it a new gratification of the printed surface and the glossy image. The management
and production of architectural magazines became a business in itself involving an array of specialists whose job it was to respond to the demands and economic realities of large-scale mass
publication. This boom in architectural magazine publication was accompanied by the increasing influence of the public relations industry on the architectural profession, setting new frameworks for
promoting architecture and communicating to the public. In Australia, the journal of the Royal Australian Institute of Architects underwent a number of changes that were meant to reinvigorate the
image of architects as well as bring the architectural profession closer to the practices of business management.
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| Keyword(s) |
Architecture Australia magazine
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