Measurement properties of rankings and ratings

Coote, Leonard V. (2011) Measurement properties of rankings and ratings. Journal of Business Research, 64 12: 1296-1302. doi:10.1016/j.jbusres.2010.12.006

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Author Coote, Leonard V.
Title Measurement properties of rankings and ratings
Journal name Journal of Business Research   Check publisher's open access policy
ISSN 0148-2963
Publication date 2011-12
Sub-type Article (original research)
DOI 10.1016/j.jbusres.2010.12.006
Open Access Status
Volume 64
Issue 12
Start page 1296
End page 1302
Total pages 7
Place of publication New York, NY, U.S.A.
Publisher Elsevier
Collection year 2012
Language eng
Abstract Ratings are the dominant approach to construct measurement in the social and behavioral sciences, including the applied business disciplines. The literature documents problems with the use of ratings, but workable alternatives are few. This paper proposes the use of rankings for construct measurement. Rankings and ratings are systematically evaluated using multitrait-multimethod (MTMM) structural equations modeling. MTMM models partition the variation in measures into trait, method, and error components. The assessment presented here favors rankings for construct measurement for the brand context studied. The analysis presents a test of the brand signaling model that propose.
Keyword Construct measurement
Structural equations modeling
Brand signaling
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
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Created: Wed, 09 Mar 2011, 16:31:56 EST by Karen Morgan on behalf of UQ Business School