Creativity, Celebration and Play at the Bauhaus, Berlin, 1920: Lessons from history for contemporary marketers and arts organizations

Minahan, Stella and Hartel, Charmine (2005) Creativity, Celebration and Play at the Bauhaus, Berlin, 1920: Lessons from history for contemporary marketers and arts organizations. International Journal of Nonprofit and Voluntary Sector Marketing, 10 4: 249-261. doi:10.1002/nvsm.29


Author Minahan, Stella
Hartel, Charmine
Title Creativity, Celebration and Play at the Bauhaus, Berlin, 1920: Lessons from history for contemporary marketers and arts organizations
Formatted title
Creativity, Celebration and Play at the Bauhaus, Berlin, 1920: Lessons from history for contemporary marketers and arts organizations
Journal name International Journal of Nonprofit and Voluntary Sector Marketing   Check publisher's open access policy
ISSN 1465-4520
1479-103X
Publication date 2005-11
Sub-type Article (original research)
DOI 10.1002/nvsm.29
Volume 10
Issue 4
Start page 249
End page 261
Total pages 13
Editor Ian Fillis
Place of publication Bognor Regis, West Sussex, United Kingdom
Publisher John Wiley & Sons
Language eng
Formatted abstract
Organizations can be seen as rigid, rewarding conformity not creativity. Managing the creative team or individual can be challenging. This paper contributes to this special issue of the International Journal of Nonprofit and Voluntary Sector Marketing by addressing ways to manage creativity in an organization, as well as to creatively market the organization. It presents a case study of an organization based in Germany in the 1920s, the Bauhaus. This art and craft organization achieved extraordinary creative output in just over a decade of operation, during the devastation of post World War I. This paper demonstrates how its leader managed the creativity of the staff and students and creatively marketed the organization despite a lack of funds and the desperate shortage of resources. The Bauhaus provides a key lesson for contemporary marketers and managers in developing the characteristics of organizations that nurture creativity and the creative individual.
Copyright © 2005 John Wiley & Sons, Ltd.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Special Issue: Creativity and the Nonprofit Marketing Organization

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Sun, 27 Feb 2011, 18:57:50 EST by Professor Charmine Hartel on behalf of UQ Business School