A comparison of new service versus new product development: Configurations of collaborative intensity as predictors of performance

Schleimer, Stephanie C. and Shulman, Arthur D. (2011) A comparison of new service versus new product development: Configurations of collaborative intensity as predictors of performance. Journal of Product Innovation Management, 28 4: 521-535.

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Author Schleimer, Stephanie C.
Shulman, Arthur D.
Title A comparison of new service versus new product development: Configurations of collaborative intensity as predictors of performance
Journal name Journal of Product Innovation Management  (ERA 2012 Listed)    (ERA 2010 Rank A*)   Check publisher's open access policy
Publication date 2011-07
Sub-type Article
DOI 10.1111/j.1540-5885.2011.00823.x
Volume number 28
Issue number 4
ISSN 0737-6782; 1540-5885
Start page 521
End page 535
Total pages 15
Editor C. Anthony Di Benedetto
Place of publication Hoboken, NJ, U.S.A.
Publisher Wiley-Blackwell Publishing
Collection year 2012
Language eng
Formatted abstract Collaboration among firms for innovation has received considerable attention. However, little is known about how firm to firm collaboration is configured in new service development (NSD) versus new product development (NPD). This study takes a multi-dimensional approach and measures firm to firm collaboration on different intensity dimensions of (1) processes (mutual communication, joint engagement, sharing responsibilities) and (2) ownership (relationship commitment and mutual trust). By showing that the phenomenon of collaboration is multi-faceted, this study is able to knit a more comprehensive and cohesive understanding of the differences between NSD and NPD success as the result of different patterns of collaboration. Specifically, it utilizes survey data collected from 194 alliances to substantiate how NSD and NPD differ on these collaborative dimensions and then explores their impact on NSD versus NPD performance. The findings suggest that collaboration between firms in NSD is configured and works differently than collaboration between firms in NPD. The results further show that there is a stronger, positive relationship of intensity levels of joint engagement among firms involved in product development and performance than when a new service is developed. However, the intensity of mutual trust has a stronger, positive relationship with development performance when a new service is developed than when a new product is developed. Implications are discussed, and suggestions for future research are given.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Author prepress title: "The role of collaboration for innovation: Explaining configurations of collaboration in new service versus new product development".

Document type: Journal Article
Sub-type: Article
Collections: Non HERDC
UQ Business School Publications
 
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Created: Wed, 23 Feb 2011, 13:35:47 EST by Dr Stephanie Schleimer on behalf of UQ Business School