Media coverage of health issues: A study of advertorials in the Slovene daily newspapers

Poler Kovacic, Melita, Volcic, Zala and Erjavec, Karmen (2010) Media coverage of health issues: A study of advertorials in the Slovene daily newspapers. China Media Research, 6 4: 32-42.

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Name Description MIMEType Size Downloads
Author Poler Kovacic, Melita
Volcic, Zala
Erjavec, Karmen
Title Media coverage of health issues: A study of advertorials in the Slovene daily newspapers
Journal name China Media Research
ISSN 1556-889X
1932-3476
Publication date 2010-10-01
Sub-type Article (original research)
Volume 6
Issue 4
Start page 32
End page 42
Total pages 11
Place of publication Lansing, MI, United States
Publisher Marsland Press
Collection year 2011
Language eng
Formatted abstract
This paper studies commercial messages about health-related issues which are published in the form of news, yet they are not labeled as advertising. The authors combine a textual analysis of unlabeled health-related advertorials published by three most-read Slovene quality daily newspapers with in-depth interviews with advertorials’ main producers. They uncover textual characteristics of advertorials, their production practice and the producers’ explanations and justifications for participating in this unethical/illegal practice. Advertorials privilege the pharmaceutical-commercial view on health, preventing any critical/negative information to be published about advertisers. Thus, newspapers renounce their role of accurately and impartially informing their readers about matters in public interest. [China Media Research. 2010; 6(4):32-42]
Keyword Health related issues
Advertisements
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
Centre for Critical and Cultural Studies Publications
 
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Created: Fri, 18 Feb 2011, 13:18:12 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies