Is Toowoomba (Australia), 'challenging the limits'?: Community perceptions of tourism and economic development

McLennan, Char-lee, Ruhanen, Lisa, Pham, Tien and Ritchie, Brent (2010). Is Toowoomba (Australia), 'challenging the limits'?: Community perceptions of tourism and economic development. In: Proceedings of CAUTHE 2010: Challenge the Limits. 20th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, Tasmania, Australia, (). 8-11 February 2010.

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Name Description MIMEType Size Downloads
Author McLennan, Char-lee
Ruhanen, Lisa
Pham, Tien
Ritchie, Brent
Title of paper Is Toowoomba (Australia), 'challenging the limits'?: Community perceptions of tourism and economic development
Conference name 20th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference
Conference location Tasmania, Australia
Conference dates 8-11 February 2010
Proceedings title Proceedings of CAUTHE 2010: Challenge the Limits
Place of Publication Hobart, Tasmania
Publisher University of Tasmania
Publication Year 2010
Sub-type Fully published paper
Open Access Status
ISBN 9781862955608
Total pages 16
Language eng
Formatted Abstract/Summary
Understanding and monitoring social norms and cultural beliefs is important for appropriately directing the tourism transformation process. This paper presents the results of an online survey which was administered to 115 stakeholders of Toowoomba, Australia, during August 2009, and builds on literature relating to community perceptions and attitudes of tourism activity and development.

In assessing whether Toowoomba has been 'Challenging the Limits' of its tourism transformation, this paper argues that, based on the community's perception, tourism in Toowoomba still has capacity for growth and development. Results suggest that the community considers Toowoomba's point of differentiation to be its country atmosphere and laid back lifestyle, along with its beautiful gardens and quality urban facilities. However, the community had mixed opinions about economic development and tourism activity, which suggest there is potential for a paradox of transformation to arise. This study determined that these mixed opinions occur on three levels: 1) by different tourism activities, 2) by respondent for a single tourism activity, and 3) by respondent for economic development more generally.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
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Created: Wed, 16 Feb 2011, 11:56:47 EST by Associate Professor Brent Ritchie on behalf of School of Tourism