A feeling for finance: Motivations for trading on the stock exchange

Mayell, Margery (2010) A feeling for finance: Motivations for trading on the stock exchange. Emotion, Space and Society, 3 2: 103-110. doi:10.1016/j.emospa.2009.10.005

Author Mayell, Margery
Title A feeling for finance: Motivations for trading on the stock exchange
Journal name Emotion, Space and Society   Check publisher's open access policy
ISSN 1755-4586
Publication date 2010-12
Year available 2009
Sub-type Article (original research)
DOI 10.1016/j.emospa.2009.10.005
Volume 3
Issue 2
Start page 103
End page 110
Total pages 8
Place of publication Amsterdam, Netherlands
Publisher Elsevier BV
Language eng
Abstract Emotions have long been associated with financial markets. For traders trying to make money by profiting from market fluctuations, the uncertainties and risks of involvement loom large, and the outcomes of participation are instantly measurable. Much research has therefore focused on the role that emotions - such as fear, greed, trust, confidence and hope - play in motivating traders to try and anticipate what the market is doing. But there is a different kind of emotional experience that is equally important in motivating financial trading and which research has hitherto neglected. The development of communications technology has generated new kinds of objects (represented in visual formats displayed on computer screens) with which people interact, forming emotionally-laden relationships comparable, in some ways, to more traditional social relationships. This paper focuses on individual online share traders who use a style known as Technical Analysis. It examines how they become emotionally engaged in and attached to their trading practices, in ways that motivate them, independently of any concern with financial outcomes. The paper then provides a broader conceptualisation of the roles of reason and emotion in financial markets. © 2009 Elsevier Ltd.
Keyword Emotional attachments
Epistemic object
Financial markets
Postsocial relationship
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Available online 26 November 2009

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Social Science Publications
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Created: Tue, 01 Feb 2011, 10:35:18 EST by Debbie Lim on behalf of School of Social Science