Viatel : the complex diffusion pattern of a new information technology in a rapidly changing market

Bishop, E. Jean. (1991). Viatel : the complex diffusion pattern of a new information technology in a rapidly changing market PhD Thesis, School of English, Media Studies and Art History, The University of Queensland.

       
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Author Bishop, E. Jean.
Thesis Title Viatel : the complex diffusion pattern of a new information technology in a rapidly changing market
School, Centre or Institute School of English, Media Studies and Art History
Institution The University of Queensland
Publication date 1991
Thesis type PhD Thesis
Total pages 421
Language eng
Subjects 14 Economics
Formatted abstract Viatel is a national public videotex service inaugurated in Australia in 1985. The service is based on the videotex technology, commercially launched in the United Kingdom in 1979 after research and development in the laboratories of the British Post Office, but Viatel incorporates many post-innovation improvements. The 1979 product went on to create a new information highway network for the electronic information industries, and a new service industry which spread to many nations.

Progressive technical improvements in the industry raised the level of the available performance characteristics of videotex services and the potential market population. By the time tenders were called for Australia's Viatel service, there were three internationally marketed systems, backed by their national governments, competing for videotex markets, and supplying private systems to Australians.

The main concern of this study of Viatel is to focus attention on the impact of rapid technological change on the diffusion pattern of new technologies. The evolution of the videotex industry shows that product performance characteristics change as information highway systems expand and services supplied increase. These changes make comparisons of diffusion patterns of national videotex systems incomplete if the complexities of a rapidly changing technology in a rapidly changing market are not addressed.
Keyword Viatel

 
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